The Coolest Boutique Hotels in Seoul For A Unique Stay

The best boutique hotels in Seoul for a unique stay! Finding the right place to stay is always a top priority for me when I travel.

Whenever my budget allows, I always go on the hunt for cool boutique hotels or stylish design hotels. There’s just something special about hotels that have charm and personality.

Don’t get me wrong, established hotel chains are great and reliable, but I love it when a hotel feels unique. Some boutique spots come with thoughtful interiors, local art, rooftop terraces, or peaceful garden courtyards that make your stay feel extra memorable.

Let me show you a few highly-rated boutique-like hotels in Seoul that are worth checking out for a unique and unforgettable trip, that I’ve saved in my notes! I did all the research for you, you’re welcome!

We’re going a bit off the beaten path and not only limit ourselves to small hotels.

>> Don’t forget to check out my 21 things to do in Seoul and my 10-day itinerary to South Korea.

When is the best time to visit Seoul?

Seoul has pretty extreme seasons, with hot, humid summers and cold winters. If you’re thinking about when to go, timing does make a difference to your trip.

I’ve been to Seoul in August, and honestly—it was sweltering. The heat and humidity made sightseeing tough and not so enjoyable.

I’ve also been in mid-December, and while it was freezing with snow, I still think winter is easier to handle than summer. You can dress for the cold! Just make sure you pack thermal layers (I swear by Uniqlo heat-tech shirts), snow boots, a thick winter jacket with a hood, and gloves. You’ll thank yourself later.

The best times to visit Seoul are spring and autumn. In spring, the cherry blossoms are in full bloom and the city looks magical.

In autumn, you’ll get beautiful fall foliage in the parks and mountains. These seasons are also the most popular, so expect more crowds, but the scenery makes up for it.

Which area in Seoul is the best to stay?

Myeongdong

If you want to be right in the heart of Seoul, Myeongdong is one of the best places to base yourself. It’s super central and well-connected to the rest of the city, making it easy to get around. Plus, you’ll be surrounded by endless shopping streets, beauty stores, food stalls, and cafés.

Myeongdong is my preferred area to stay in. It’s close to Seoul Station, Gyeongbokgung Palace and even Insadong is within walking distance (if you like to walk).

Gangnam

Gangnam might be just what you’re looking for if it’s luxury shopping malls and trendy spots. You’ll find plenty of great mid-range to high-end hotel options here.

One of the best areas to check out is Apgujeong, it’s stylish, vibrant, and a bit more refined than the busy tourist areas.

It’s a great base if you want to explore Apgujeong and experience a more polished side of Seoul while still keeping things comfortable and budget-friendly.

Hongdae

If you love nightlife, live music, cool restaurants, and an all-around fun, young vibe, then Hongdae is the place for you. It’s known as Seoul’s student neighbourhood, so there’s always something going on, especially in the evenings.

Whether you’re heading out for drinks, checking out local clubs, or catching a street performance (who knows, you might just see the next BTS), you won’t be bored here.

Plus, there are loads of amazing restaurants, cosy cafés, and even some nice wine bars tucked away in the side streets.

Itaewon

If you want an international vibe during your stay in Seoul, Itaewon is a fantastic area. It’s known for its diverse mix of cultures, global cuisine, trendy bars, and lively nightlife.

You’ll find everything from rooftop lounges to cosy cafés, plus shops and restaurants that cater to a more international crowd. Itaewon is also well-connected by public transport, making it easy to explore the rest of the city.

It’s a great choice if you enjoy a social, energetic atmosphere and want to experience a different side of Seoul that blends local culture with global influences.

The best boutique hotels in Seoul

1. RYSE Autograph Collection by Marriott

Located in lively Hongdae and just a short walk from Hongik University Station, RYSE is a stylish boutique hotel that blends design and comfort.

Ryse is an ultra-cool and artsy, perfect for creatives and design lovers. Think industrial-chic interiors, art installations, and a vibrant neighbourhood full of cafes and galleries.

Head to the hotel’s Side Note Club for drinks and music in a trendy setting. Perfect for travellers who want to stay somewhere cool, comfortable, and close to all the action.

Yes, this is a splurge but worth it for the comfort and the location on a treat-yourself trip!

2. Bukchonae Hanok

If you’re looking for a cosy and peaceful place to stay in Seoul’s historic heart of Insadong, Bukchonae is a lovely option. Located just a short walk from major sites like Gyeongbokgung Palace it’s a great base for exploring the city’s traditional side.

This guesthouse has a quiet garden, a shared kitchen, private bathrooms, and full-day security. Bukchonae is perfect if you want to get the full Korean experience by staying in a traditional hanok.

3. Hotel28 Myeongdong

Hotel28 Myeongdong is a stylish boutique hotel with a cool cinematic theme and the honour of being Korea’s first member of Small Luxury Hotels of the World. It’s located right in the heart of Myeongdong, surrounded by shopping, cafés, and culture.

Each floor showcases film-inspired art, adding a unique creative touch. The hotel also has great facilities, including a rooftop garden.

It’s a short 7-minute walk to Myeongdong Station and there’s an airport limousine bus stop only 80 metres away.

4. Cappucino Gangnam

Cappuccino is a trendy eco-lifestyle hotel with a cool rooftop bar and chic design elements, plus a strong focus on sustainability. There is an on-site restaurant, bar, and 24-hour front desk.

It’s located near Cheongdam-dong and the COEX Convention Centre, perfect if you love shopping. Some rooms might be a bit on the smaller side, but if you’re travelling alone it’s perfect.

The overall vibe of this hotel is unique and the location in Gangnam is fantastic.

5. Mondrian Seoul Itaewon

If you’re after a chic, upscale stay in one of Seoul’s trendiest neighbourhoods, Itaewon, Mondrian Seoul Itaewon is a great pick. Just over a kilometre from The National Museum of Korea, this hotel has everything you need for a comfortable and stylish city escape.

Yes, this hotel is quite big, but it’s worth it, with its ideal location and perfect service in Itaewon.

There’s an indoor pool and a seasonal outdoor pool and you can also wind down with a drink at the hotel bar or the on-site restaurant.

6. Hotel Lemong

I had to include Hotel Lemong in this top list of boutique-like hotels in Seoul. If you’re looking for a comfortable and well-located base in Seoul, Hotel Lemong is a lovely option.

Just a short walk from Myeongdong Cathedral, this 3-star hotel offers everything you need relaxing stay.

There’s a cute shared lounge and garden. The hotel is within easy reach of Jongmyo Shrine, Gwangjang Market, and Myeongdong Station, making it super convenient for sightseeing.

I just love the kitsch and unique interior.

I’ve gone a little off the beaten path with this list of fantastic boutique-style hotels in Seoul! Technically, not all of them are boutique in size, but they have a unique vibe, whether it’s a cool interior, a fun theme, or a great location in the city.

I haven’t stayed at all of them (yet!), but these are the ones that caught my eye while researching the best and most stylish places to stay in Seoul.

Always check the current events in Seoul before going, there might be something fantastic to check out!

If you end up booking one of these hotels, I’d love to hear about it! Feel free to ask me anything! Just drop a comment on my latest Instagram post, it’s the fastest way to reach me.